When it comes to the work we do to offer products we think fit our customers’ needs—covering a range of considerations, we continually evaluate our offerings and adjust them as warranted by sales and direct customer feedback.
With regard to eggs, we have offered a range of choices from “conventional” and “cage-free” sources (among them organic, cage-free, free-range, and fertile options; a list of egg-related terms and meanings can be found in our Product Information FAQs).
In 2005, in response to valuable customer feedback, we made a change to have all Trader Joe’s brand eggs come only from cage-free hens. Since then, we have seen steady increases in our sales of cage-free eggs. Currently at Trader Joe’s, 62% of the eggs we sell are cage-free. To put that in perspective, at this time, of all the eggs sold in the U.S. (across the variety of retailers), about 11% are cage-free.
As we continue to listen to our customers, and as the supply-side of the egg business evolves to keep pace with a growing cage-free preference, we have set the following goals: to have all the eggs we sell in western states (CA, OR, WA, AZ, NM, and CO) come from cage-free suppliers by 2020 and all the eggs we sell nationally to come from cage-free suppliers by 2025. If market conditions allow us to accomplish these goals earlier, while still providing our customers outstanding value, we will do so.